Not all of the leads we get are bad,
But most of them are.
The question is, why?
Why are the leads we get from lead generation companies and FMO / IMO's so bad?
The reason:
Providing good leads is not their business model.
Selling leads is.
- These companies don't provide 1 lead to 1 agent in a certain area.
- They sell 1 lead to 5 agents in a certain area.
And sometimes, those leads are as old as Jon Bon Jovi (have you seen him lately?)
That's why calling these leads sucks!
It's a ton of work on your part with a sporadic, inconsistent outcome.